2/06/08

I am talking about place in the four P's,

• Place
• Promotion
• Price
• Product

I will speak about the Place we will sell the product. We will sell it at the RSPCA stores, G-care, Pets Paradise and Barneys pet Barn. These stores will sell the key holders and figurines for us as an act of kindness. But these places will also benefit from this. They will be promoted in the morning shows on channel 9, 7 and 10 and people will be more aware of these stores when they buy the product there. The reason we chose these places is because children, parents and pet lovers are more likely to ome to the pet stores to buy the product. It is also a good thing because alot of parents can't either afford a pet or arn't allowd one so this product is a good thing to get for kids instead of real pets. All money made on the product goes directly to the RSPCA to help abused and forgotten animals.

10/05/08 Assignment

My group has chosen the RSPCA for our assignment. We shall make a product to sell for fundraising. We have looked at the fundraising campaigns already used:

• Donation bins
• The million paws walk
• Door to door fundraising
• Tele-raffle
• Paws for a cause day

However, the million paws walk will be the best place to sell the iteam as there shall be many animal lovers there which is why we will sell a figurine key holder, which :

• Goes to good cause
• Has the first figurine free
• Keeps the person buying because you cannot have a key holder with missing figurines!

Because many of the people at the million paws walk will be dog lovers we shall have a dog figurine for free on the first day. There shall be an advertisment for it when animal shows come on channel 7 sunrise,channel 7 the morning show, channel 9 Mornings with Kerry-anne, channel 10 9 am with David and Kim. After people have bought the key holder, each week a new figurine will come out to put on the key holder. As an animal lover I know I would love to buy one of these as our group has come up with some great ideas for our assinment.